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John Martelotti's blog
11 May 2026
Why Staging Your House Could Pay Off This Spring
Selling your house this season? You’ve probably heard you should stage it before it hits the market. But what does that really mean – and is it worth the effort?
The short answer is “yes,” especially right now.
With more houses for sale this year, you’re likely wondering how to make the most money possible without your house sitting on the market. The answer is staging. It can help your house stand out, bring in stronger offers, and sell faster. As Nadia Evangelou, Principal Economist at the National Association of Realtors (NAR), puts it:
“Staging matters. Preparing the...
26 Mar 2026
The Homeowner’s Guide to Rental Scams: Protecting Your Property
The Homeowner’s Guide to Rental Scams: Protecting Your Property
Posted on Dec 3 2025 - 10:30am by Housecall
By Brentnie Daggett, Rentec Direct
As a homeowner, your property is one of your most valuable assets—and unfortunately, it can also be an appealing target for scammers and fraudsters. Anyone who owns a home is susceptible to fraud, from title and deed scams to fake mortgage protection offers. And if you’re considering renting out your property, you may be entering an entirely new landscape of potential scams that can put both your home and your finances at...
04 Mar 2026
Are Home Prices Dropping? Here’s the Real Story.
Are Home Prices Dropping? Here’s the Real Story.
You’ve probably seen posts on social media talking about how “home prices are falling.” And when you see something like that, it’s normal to wonder:
Is this the start of a crash?
What does this mean for my house?
Let’s clear this up right away. This is not a crash. And your home is not suddenly losing a lot of value.
The National Story – Prices Are Still Going Up
Here’s what often gets left out of what you’re seeing online. While some markets are experiencing slight declines, they’re the minority. Most places are...
20 Nov 2025
The Top 2 Things Homeowners Need To Know Before Selling
The Top 2 Things Homeowners Need To Know Before Selling
Here’s something you should know before you sell your house. The homeowners who win in today’s market aren’t the ones waiting it out or stepping back. They’re the ones who adapt from the start.
A number of homeowners this year didn’t get the outcome they wanted. But it’s not because something’s wrong with the market. It’s because something wasn’t right with their expectations.
Realtor.com reports 57% more homes have been taken off the market compared to last year. That means they listed... but didn’t sell. But...
12 Sep 2025
Land for sale in prime Oakwood location.
Exceptional opportunity for builders and developers!
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Rarely does a lot of this size and caliber become available in such a sought-after area—don't miss this chance to bring your vision to life.
02 Sep 2025
Thinking About Renting Your House Instead of Selling? Read This First.
If your house is on the market but you haven’t gotten any offers you’re comfortable with, you may be wondering: what do I do if it doesn’t sell? And for a growing number of homeowners, that’s turning into a new dilemma: should I just rent it instead?
There’s a term for this in the industry, and it’s called an accidental landlord. Here’s how Yahoo Finance defines it:
28 Aug 2025
What Everyone’s Getting Wrong About the Rise in New Home Inventory
You may have seen talk online that new home inventory is at its highest level since the crash. And if you lived through the crash back in 2008, seeing new construction is up again may feel a little scary.
13 Aug 2025
10 Ways to Lower Building Insurance Costs
When you get new insurance for your building or renew an existing policy, a representative from the insurance company will visit your property to evaluate it before setting your insurance rates. So how can you lower building insurance costs? And what can you do to cut your premiums even before the representative arrives?
08 Aug 2025
How to Buy a House with No Regrets in 10 Simple Steps
Buying a home is one of the biggest financial decisions you’ll ever make. It can be exciting and overwhelming at the same time, especially if you’re a first-time home buyer. Between saving for a down payment, navigating mortgage terms, and hunting for your dream house, it’s easy to feel lost before you even start.
We’ll walk you through how to buy a house, step-by-step. By the end, you’ll feel more confident and ready to start the home-buying process.
20 Jun 2025
Your House Didn’t Sell. Here’s What To Do Now.
Your House Didn’t Sell. Here’s What To Do Now.
When your house doesn’t sell, it doesn’t just feel frustrating – it feels personal. You put time, money, and emotional energy into this move. You told your friends and family it was happening. And now that your listing has expired without a buyer? You’re left feeling stuck, and maybe even a little embarrassed.
